| Percent of Americans that prefer house/store brands over name brands for the following products | |
|---|---|
| Milk | 60 |
| Over-the-counter drugs | 60 |
| Food storage bags/containers | 54 |
| Frozen vegetables | 51 |
| Paper products | 51 |
| Cooking oil | 50 |
| Canned vegetables | 48 |
%
Sources:
harrisinteractive.com
Share:
When it comes to milk, most Americans don't pay attention to famous brands or fancy labels; 60% are satisfied with the store brands where they shop. OTC medications and vegetable products are also highly interchangeable.