What Goods Receive the Least Big-Brand Loyalty?


by SavvyRoo on Mar 20, 2015 | Views: 118 | Score: 0
Created with Highcharts 4.2.3 /Highstock 4.2.3%Percent of Americansthat preferhouse/store brandsover name brands forthe followingproductsMilkOver-the-counter drugsFood storagebags/containersFrozen vegetablesPaper productsCooking oilCanned vegetables05101520253035404550556065
Percent of Americans that prefer house/store brands over name brands for the following products
Milk60
Over-the-counter drugs60
Food storage bags/containers54
Frozen vegetables51
Paper products51
Cooking oil50
Canned vegetables48
%
Sources: harrisinteractive.com
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SavvyRoo
SavvyRoo on Mar 16, 2015 4:13 PM said:

When it comes to milk, most Americans don't pay attention to famous brands or fancy labels; 60% are satisfied with the store brands where they shop. OTC medications and vegetable products are also highly interchangeable.