What Goods Command the Most Big-Brand Loyalty?


by SavvyRoo on Mar 20, 2015 | Views: 69 | Score: 0
Percent of people that prefer name-brands for the following products
Breakfast cereal62
Bagged snacks58
Carbonated soft drinks58
Prepared frozen foods56
Cleaning products55
Coffee55
Yogurt54
%
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SavvyRoo
SavvyRoo on Mar 16, 2015 7:54 PM said:

Over 62% of Americans prefer to buy name-brand breakfast cereals, the highest rate of such consumer loyalty. In fact, foods make up most of the top spots on this list. The one exception to this is cleaning products, with over half of US adults preferring name brands.