| Percent of people that prefer name-brands for the following products | |
|---|---|
| Breakfast cereal | 62 |
| Bagged snacks | 58 |
| Carbonated soft drinks | 58 |
| Prepared frozen foods | 56 |
| Cleaning products | 55 |
| Coffee | 55 |
| Yogurt | 54 |
%
Sources:
harrisinteractive.com
Share:
| Percent of people that prefer name-brands for the following products | |
|---|---|
| Breakfast cereal | 62 |
| Bagged snacks | 58 |
| Carbonated soft drinks | 58 |
| Prepared frozen foods | 56 |
| Cleaning products | 55 |
| Coffee | 55 |
| Yogurt | 54 |
Over 62% of Americans prefer to buy name-brand breakfast cereals, the highest rate of such consumer loyalty. In fact, foods make up most of the top spots on this list. The one exception to this is cleaning products, with over half of US adults preferring name brands.