| Study 1 | Study 2 | |
|---|---|---|
| Material Purchase | 4.3 | 4.21 |
| Life Experience Purchase | 4.9 | 5.06 |
| Experiential Products | 4.9 | 5.59 |
Purchase Happiness
Sources:
news.sfsu.edu, theatlantic.com
Share:
| Study 1 | Study 2 | |
|---|---|---|
| Material Purchase | 4.3 | 4.21 |
| Life Experience Purchase | 4.9 | 5.06 |
| Experiential Products | 4.9 | 5.59 |
Material items designed to create or enhance experiences, also known as "experiential products," can make shoppers just as happy as life experiences. Researchers found such products satisfy a different, but equally powerful, psychological need than experiential purchases. Experiential products such video games or musical instruments help develop new skills and knowledge, resulting in similar levels of happiness as life experiences.