What Goods Receive the Least Big-Brand Loyalty?
| Percent of Americans that prefer house/store brands over name brands for the following products | |
|---|---|
| Milk | 60 |
| Over-the-counter drugs | 60 |
| Food storage bags/containers | 54 |
| Frozen vegetables | 51 |
| Paper products | 51 |
| Cooking oil | 50 |
| Canned vegetables | 48 |
%
Sources:
harrisinteractive.c…