American Adults Prefer Zombies to the Winter Olympics

by Matthew Lawlor on Feb 11, 2014 | Views: 98 | Score: 4
Nielsen Final Rating for Demographic (18-49)
AMC's Walking Dead8.3
2014 Sochi Olympics (Sun Feb. 8)6.9
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Matthew Lawlor
Matthew Lawlor on Feb 11, 2014 5:31 PM said:

On Sunday February 8th, Americans had a choice to watch a Mid-Season Premier of AMC's The Walking Dead, or some of the most popular events in the 22nd Olympic Winter Games. More than 10.4 million viewers between the ages of 18-49 opted to watch the zombie based drama, giving the show a rating of 8.3. This exceeded the Olympic's 6.9.

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