Despite its fundamentalist nature, The Islamic State of Iraq and Syria is well-versed in the use of media as a tool for self-promotion. Through a variety of tweets, radio messages, videos, and articles, ISIS is able to spread its radical propaganda to bolster believers and encourage converts. Interestingly, though, the most popular subject of discussion for ISIS is that of a Utopia; through the creation of a Caliphate, ISIS argues that it will create a prosperous and harmonious society.