ISIS's Media Strategy
Main themes in ISIS's media output (July 17th - August 15th 2015)
| Utopia | 52.6 | 
|---|---|
| War | 37.1 | 
| Victimhood | 6.8 | 
| Brutality | 2.1 | 
| Belonging | 0.8 | 
| Mercy | 0.5 | 
Sources:
economist.com
| Utopia | 52.6 | 
|---|---|
| War | 37.1 | 
| Victimhood | 6.8 | 
| Brutality | 2.1 | 
| Belonging | 0.8 | 
| Mercy | 0.5 |