What was the most notable digital media trend in 2015? % of digital publishers that said...
| Mobile overtakes desktop traffic | 33 |
|---|---|
| Social distribution takes over | 21 |
| Ad-blocking / viewability | 16 |
| Analytics driving content strategy | 16 |
| The evolution of native advertising | 8 |
| Rise in data journalism | 5 |
| Other | 1 |
Sources:
blog.parsely.com
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The world of digital media is changing rapidly, and as 2015 comes to a close, a recent poll by Parsely asked digital publishers what they believed were the biggest media trends of the year. According to the poll, the most noteworthy development of 2015 was the fact that mobile devices officially overtook desktops as the largest source of media traffic.