The Biggest Trends In Digital Media

by SavvyRoo on Jan 1, 2016 | Views: 113 | Score: 0
What was the most notable digital media trend in 2015? % of digital publishers that said...
Mobile overtakes desktop traffic33
Social distribution takes over21
Ad-blocking / viewability16
Analytics driving content strategy16
The evolution of native advertising8
Rise in data journalism5
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SavvyRoo on Jan 1, 2016 8:25 AM said:

The world of digital media is changing rapidly, and as 2015 comes to a close, a recent poll by Parsely asked digital publishers what they believed were the biggest media trends of the year. According to the poll, the most noteworthy development of 2015 was the fact that mobile devices officially overtook desktops as the largest source of media traffic.