Millenials' Top-Rated Brand Attributes


by William Achnitz III on May 5, 2015 | Views: 80 | Score: 0
What are the attributes that make you like a brand most?
Trustworthy31
Creative29
Intelligent23
Authentic22
Confident21
Attributes
% of respondents
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William Achnitz III
William Achnitz III on May 5, 2015 9:45 AM said:

Millenials have over $170 billion worth of purchasing power every year. That is a big piece of the pie that many companies are fighting over. Like every audience, marketers are challenged to build a brand around the attributes that matter most to that particular demographic. In the case of millenials, a brand that is trustworthy is the most important.

Peter Graham
Peter Graham on May 5, 2015 5:46 PM said:

I would be curious to know what exactly brands should and should not do to appear trustworthy, beyond, of course, staying out of highly publicized scandals such as fraud and data breaches. Might this include incorporating green and sustainable business practices into their operations?