Sports on the Go: the Increase of Sports on Mobile


by Kamil Skwarek on Feb 24, 2015 | Views: 151 | Score: 0
Audience that consumed sports content on their mobile device
Oct 1250.9
Oct 1361
Oct 1472.3
Million
Sources: nielsen.com
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Kamil Skwarek
Kamil Skwarek on Feb 24, 2015 12:05 AM said:

From October 2012 to October 2014, 42% more people consumed sports on their mobile device. In 2014, the average American consumer spent 99 minutes on sports content, a 35.6% increase from 2012 (73 minutes). The top five sports apps are ESPN Sports Center, MLB At Bat, Team Stream, NFLMobile, and Yahoo! Fantasy Sports - Fantasy Football.

kendramayer2017
kendramayer2017 on Feb 25, 2015 2:31 PM said:

Perhaps bigger screen sizes on smartphones have contributed to this increase in sports consumption on phones. If people are watching live sports on their phone - rather than just sports talk shows - then they would need a sizable screen.

Kamil Skwarek
Kamil Skwarek on Feb 25, 2015 4:48 PM said:

I completely agree. Also, between 2012-2014 video streaming technology grew tremendously. Not much of a difference now between watching something on your phone or computer.