In preparation for both the Thanksgiving celebrations and Christmas, many Americans are ready to take advantage of the weekend shopping deals that stores offer. In total, 61.1% of all Americans plan to shop over the weekend, a number that equals about 140.1 million unique shoppers. Unsurprisingly, the lion's share of the shopping will be done on Black Friday.
In preparation for both the Thanksgiving celebrations and Christmas, many Americans are ready to take advantage of the weekend shopping deals that stores offer. In total, 61.1% of all Americans plan to shop over the weekend, a number that equals about 140.1 million unique shoppers. Unsurprisingly, the lion's share of the shopping will be done on Black Friday.