Campaign Donors: This Is Where Your Money Is Going
by SavvyRoo on Oct 23, 2014 | Views: 195 | Score: 0
| Percent of total political campaign expenditures on ... Media / Advertising | 59.1 |
|---|---|
| Fundraising | 13.6 |
| Administrative Costs | 8.4 |
| Salaries | 7.6 |
| Strategy and Research | 3.7 |
| Other | 7.7 |
Sources:
opensecrets.org
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Where candidates decide to spend their donors' money often says a great deal about their campaign. In general, the majority of campaign expenditures, nearly 60 percent, is directed toward the media to obtain advertising spots and name recognition.