Campaign Donors: This Is Where Your Money Is Going


by SavvyRoo on Oct 23, 2014 | Views: 61 | Score: 0
Percent of total political campaign expenditures on ... Media / Advertising59.1
Fundraising13.6
Administrative Costs8.4
Salaries7.6
Strategy and Research3.7
Other7.7
Sources: opensecrets.org
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SavvyRoo
SavvyRoo on Oct 23, 2014 4:27 PM said:

Where candidates decide to spend their donors' money often says a great deal about their campaign. In general, the majority of campaign expenditures, nearly 60 percent, is directed toward the media to obtain advertising spots and name recognition.