Advertising Follows the Eyeballs


by Stephen Ostermiller on Jun 12, 2014 | Views: 247 | Score: 1
Created with Highcharts 4.2.3 /Highstock 4.2.3% Time Spent on Media% AdvertisingSpending in USPrintRadioTVInternetMobile05101520253035404550
% Time Spent on Media% Advertising Spending in US
Print623
Radio1410
TV4243
Internet2622
Mobile123
Sources: dailyreckoning.com
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Stephen Ostermiller
Stephen Ostermiller on Jun 12, 2014 5:24 PM said:

A recent study found that the percentage of advertising spending per media outlet is strongly correlated with the percentage of time people spend using that media outlet. The two notable exceptions are print and mobile media. Advertising in print is disproportionally large yet disproportionally small in mobile media.