Percent of Total News Dollars Generated By ... Advertising | 69 |
---|---|
Audience | 24 |
Other | 6 |
Philanthropy / Venture Capitalism and Capital Investment | 1 |
Sources:
journalism.org
Percent of Total News Dollars Generated By ... Advertising | 69 |
---|---|
Audience | 24 |
Other | 6 |
Philanthropy / Venture Capitalism and Capital Investment | 1 |
The United States media is a multi-billion dollar industry, generating an estimated 65 billion dollars in annual revenue. The lion's share of the money that funds the news, nearly 70 cents per dollar, is gained through advertising. Audience viewership comes in at a distant second, generating only about a quarter of the revenue.