High Rollers: E-Cig Companies Spending Big on Advertising
by SavvyRoo on Jun 4, 2014 | Views: 252 | Score: 3
| E-Cig. Advertising | |
|---|---|
| 2010 | 5.6 |
| 2011 | 6.4 |
| 2012 | 18.3 |
| 2013 | 82.1 |
Year
U.S. Dollars in Millions
Sources:
rti.org, legacyforhealth.org
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by SavvyRoo on Jun 4, 2014 | Views: 252 | Score: 3
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The E-cigarette market is growing more lucrative every year, evidenced by the spike in advertising from 2010 -2013. Projections for 2017 indicate that spending could possibly reach $10 Billion. What's more disturbing is that in the past two years E-cigarette advertisements that target youth has grown by 256%. Since 2012, 1.8 million middle and high school students have used e-cigarettes.