Do Hispanics or Non-Hispanics View Ads More Favorably?


by Kamil Skwarek on Mar 17, 2015 | Views: 87 | Score: 0
HispanicsNon-Hispanics
Informative4623
Relevant4219
Useful4017
Influential3617
% Very Often/Often Find Ads on Smartphone
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Kamil Skwarek
Kamil Skwarek on Mar 17, 2015 1:51 PM said:

This holds true across all channels and devices, not only smartphones. Similar results have been found on Desktop and Tablet, which you can find in the source. How can brands do a better job of targeting and engaging Hispanics?

Peter Graham
Peter Graham on Mar 22, 2015 5:27 PM said:

I wonder why Hispanics tend to have such a positive experience with advertisements. I can't imagine this is because advertisements that target Hispanics are actually anymore informative or useful than those that do not.