How do Student-Athletes Use Social Media?

by Kamil Skwarek on Mar 17, 2015 | Views: 176 | Score: 0

	Have an account	Most used social media platform	Follow/like a brand	Post/tweet between 1-5 times (*Snap 5 or more)
Facebook	94	29	68	92
Snapchat*	89	21	7	57
Instagram	81	33	81	94
Twitter	73	13	78	93

Sources: fieldhousemedia.net

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Kamil Skwarek on Mar 17, 2015 10:27 AM said:

The FieldHouse Media 2015 survey consisted of a 65/35 Male/Female ratio with 80% of student-athletes in Division 1. 43% of athletes say they spend more than one hour on social media each day. What stands out to me is the majority of Facebook, Twitter, and Instagram users follow/like a brand, however only 7% of Snapchat users follow a brand. 45% of the student-athletes said they had not received social media training, while 50% said they had received at least one hour.

Peter Graham on Mar 22, 2015 1:21 PM said:

What does it mean to follow/like a brand? Does it mean Snapchat users in general that follow/like a brand across all social media platforms or percent of Snapchat users that follow a brand on Snapchat?

Kamil Skwarek on Mar 25, 2015 1:44 PM said:

To follow/like a brand means to follow their official Twitter account or like their company page on Facebook. And the latter, percent of Snapchat users that follow a brand on Snapchat.