This Is How "Freemium" Games Make Their Money


by SavvyRoo on Dec 24, 2014 | Views: 86 | Score: 1
In-app purchase of ... Under $10$10 - $20Over $20
Number of Transactions711612
Revenue Generated311851
%
Sources: flurry.com
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SavvyRoo
SavvyRoo on Dec 24, 2014 7:59 AM said:

"Freemium" is a pricing strategy by which the product is offered free of charge, but money is charged for certain features, functions, or virtual goods. Think the incredibly popular "Clash Of Clans" game. On average, consumers spend $14 on freemium iOS and Android games, with the majority of revenue being derived from the "big" purchases of $20 or more.