Convenience | Ease of shopping | Time required to shop | Selection of merchandise | Availability of merchandise | Ability to compare product features | Ease of getting your merchandise home | Price | Cost of getting your merchandise home | Ability to determine if the merchandise is right for you | |
---|---|---|---|---|---|---|---|---|---|---|
% of Americans that say online shopping is better with respect to... | 65 | 61 | 60 | 57 | 56 | 52 | 49 | 46 | 31 | 21 |
Sources:
gallup.com
Which do you prefer: Black Friday or Cyber Monday? Your answer will most likely depend on your preference for either online or in-person shopping. While there are advantages and disadvantages for each form of shopping, Americans looking for convenience and ease of shopping may want to hold off on their purchases until Monday.