Do You Buy Into Social Media Marketing?


by SavvyRoo on Jun 23, 2014 | Views: 443 | Score: 6
How much do social media influence your purchasing decisions? ... A great deal5
Some influence30
No influence at all62
Don't know3
Sources: gallup.com
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SavvyRoo
SavvyRoo on Jun 23, 2014 6:09 AM said:

A strong majority of Americans believe they remain unswayed by the relatively recent phenomenon of social media marketing: 62% said social media influences have had "no influence at all" on their purchasing decisions. Of course, marketers are hoping we don't notice the effect they have on us. So are we really not influenced?

Jacob Jedamus-Denu
Jacob Jedamus-Denu on Jun 23, 2014 10:34 AM said:

I wonder how many people are unknowingly influenced. We spend so much time using social media, I find it hard to believe there is little to no impact on purchasing decisions.

It would be interesting to see a chart displaying the findings of companies who actively use social media to advertise. Do companies think there is an effect? I bet they see considerable profit from social media advertising.

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