2013 | 2014 | |
---|---|---|
Mobile | 13 | 22 |
Branch | 16 | 14 |
Over-the-Phone | 11 | 8 |
Social Media | 0 | 10 |
Banking Channel
Global Bank Customers Using At Least Weekly
Sources:
intelligence.businessinsider.com
2013 | 2014 | |
---|---|---|
Mobile | 13 | 22 |
Branch | 16 | 14 |
Over-the-Phone | 11 | 8 |
Social Media | 0 | 10 |
The relationship between banks and their customers is being dramatically altered by the rapid growth of alternative banking through mobile applications. Competition from Square, Paypal, Apple, Google, and other tech companies are driving millennials, in particular, away from traditional, bricks-and-mortar banks. Mobile-banking is now more popular than traditional banks, with nearly 70% more customers using it weekly than last year.