African-Americans on average watch the NBA 62.9% more than they did in 2003-04. Asian-American viewership jumped up 57.1% since 2010-11.…

When Lebron James arrived in Cleveland in 2003, the Cavs fan following was 34% of Cleveland. By the time he…

More people watched the NBA All-Star game than both Conference Finals, but not nearly as many people were talking about…

Overall, 74.2% of Kyle Korver's shots are 3-point field goals. He shoots six threes a game, making them 50% of…