The NBA in 2014 in TV Viewers and Tweets


by Kamil Skwarek on Mar 2, 2015 | Views: 87 | Score: 0
# of TweetsAverage # of TV Viewers
NBA All-Star Game2.37.5
Eastern Conference Finals5.97.2
Western Conference Finals3.76.8
NBA Finals16.615.6
NBA Draft2.63.5
NBA Christmas Day Miami/Cleveland0.4629.3
Million
Sources: nielsen.com
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Kamil Skwarek
Kamil Skwarek on Feb 26, 2015 2:20 PM said:

More people watched the NBA All-Star game than both Conference Finals, but not nearly as many people were talking about it on Twitter. In an NBA Finals rematch, 18% more viewers tuned into 2014's game five as the Spurs won their fifth championship. Cleveland at Miami on Christmas Day had 9.3 million viewers as Lebron James played against his former team for the first time. James has had a huge effect on local ratings that are up 140% through December of 2013.

kendramayer2017
kendramayer2017 on Mar 3, 2015 7:41 PM said:

What shocks me the most about this chart is the lack of tweets about the NBA Christmas Day game where Cleveland faced off against Miami. Obviously, there isn't a tight correlation between number of viewers and the number of tweets. I wonder if specific events in the game - like penalties, injuries, or a close score - make the biggest impact on the viewer-to-tweet ratio.

Kamil Skwarek
Kamil Skwarek on Mar 5, 2015 2:11 PM said:

In terms of the Christmas Day game my guess is that everyone is with their family and relatives, so nobody is tweeting about it. Where normally you would watch an NBA finals game with friends or at a bar. Looking at the chart the tiny number of tweets on Christmas Day definitely stands out.