Need $$ for Your Startup? It Helps to Be an Attractive Male


by Natalie Lubsen on Jul 11, 2014 | Views: 132 | Score: 0
% of the time investors chose businesses presented by males in a 2014 study68
% of the time investors chose businesses presented by females32
Sources: npr.org, pnas.org
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Natalie Lubsen
Natalie Lubsen on Jul 11, 2014 9:07 AM said:

Researchers presented real pitches from real startup companies to investors, changing the gender of the voice giving the presentation. Not only did investors overwhelmingly prefer the pitches given by a male voice, they also responded more positively when the pitch was accompanied by a photo of an attractive male "entrepreneur," as opposed to a less attractive male.