Millennials Open Up To Social Media Influenced Shopping


by SavvyRoo on Jun 24, 2014 | Views: 82 | Score: 2
No influence at all on Americans' purchasing decisionsSome influenceGreat deal of influence
Millennials48437
Generation X57347
Baby Boomers68264
Traditionalists75163
Social media influences have... (%)
Sources: gallup.com
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SavvyRoo
SavvyRoo on Jun 23, 2014 10:18 AM said:

A majority of almost all generations reject social media marketing as having "no influence at all" on their purchasing decisions: Millennials, born in the Internet Age, are split. One of every two Millennials admits that social media has had either "some" or a "great deal" of influence.