Millennials Open Up To Social Media Influenced Shopping
by SavvyRoo on Jun 24, 2014 | Views: 172 | Score: 2
| No influence at all on Americans' purchasing decisions | Some influence | Great deal of influence | |
|---|---|---|---|
| Millennials | 48 | 43 | 7 |
| Generation X | 57 | 34 | 7 |
| Baby Boomers | 68 | 26 | 4 |
| Traditionalists | 75 | 16 | 3 |
Social media influences have... (%)
Sources:
gallup.com
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A majority of almost all generations reject social media marketing as having "no influence at all" on their purchasing decisions: Millennials, born in the Internet Age, are split. One of every two Millennials admits that social media has had either "some" or a "great deal" of influence.