Nike continues to grow with no sign of slowing down. Since 2007, Nike has grown from 7.5 billion to 26 billion. Nike owns the US basketball shoe market with a 95% share. ESPN comes in a strong second, but showed little growth over the last year, increasing its value by only 500 million. On the other end of the spectrum, Reebok has gone from 2 billion in 2007 to 830 million in 2015. Note: the brand value is the difference between the estimated enterprise value of the business brand and what the value of a similar business is worth.