Nike Dominant Among the Most Valuable Sports Brands in 2015


by Kamil Skwarek on Dec 21, 2015 | Views: 306 | Score: 1
Sports Brands
Nike26
ESPN17
Adidas6.2
Under Armour5
Sky Sports4.6
MLBAM2
YES1.3
Reebok0.83
NESN0.7
UFC0.46
Billions
Sources: forbes.com
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Kamil Skwarek
Kamil Skwarek on Dec 21, 2015 4:43 PM said:

Nike continues to grow with no sign of slowing down. Since 2007, Nike has grown from 7.5 billion to 26 billion. Nike owns the US basketball shoe market with a 95% share. ESPN comes in a strong second, but showed little growth over the last year, increasing its value by only 500 million. On the other end of the spectrum, Reebok has gone from 2 billion in 2007 to 830 million in 2015. Note: the brand value is the difference between the estimated enterprise value of the business brand and what the value of a similar business is worth.