| Brand value in 2015 | |
|---|---|
| Apple | 246900000000 |
| 173600000000 | |
| Microsoft | 115500000000 |
| IBM | 93900000000 |
| Visa | 91900000000 |
| AT&T | 89500000000 |
| Verizon | 86000000000 |
| Coca Cola | 83800000000 |
| McDonald's | 81100000000 |
| Marlboro | 80300000000 |
$
Sources:
millwardbrown.com
Share:
Companies are constantly fighting to be on top, to have the most success, and to be the most recognizable. These are the countries that have succeeded. Apple continues to top the list as the most valuable global brand, gaining a whopping 62 billion dollars in value since 2013. To compare the change in company values over time take a look at this chart which examines the most valuable brands from 2013: savvyroo.com/chart-1994274674…
You have a very good research here. Good brand means good product or good services. Nowadays there are many brand competing each other in the world. It takes a lot of time, money and very hard work to build and maintain great brands. For the relevant topic i found here..
www.billionairesnewswire.com/…
Good brands sometimes mean good product, but not always. It isn't the best product that wins. It's good products with great branding that win. Sometimes the better products get beat because they don't have the right image or sales delivery.