The World's Most Valuable Brands
| Brand value in 2015 | |
|---|---|
| Apple | 246900000000 |
| 173600000000 | |
| Microsoft | 115500000000 |
| IBM | 93900000000 |
| Visa | 91900000000 |
| AT&T | 89500000000 |
| Verizon | 86000000000 |
| Coca Cola | 83800000000 |
| McDonald's | 81100000000 |
| Marlboro | 80300000000 |
$
Sources:
millwardbrown.com