| Reese's | 7.7 |
|---|---|
| M&M's | 6.8 |
| Snickers | 6 |
| Kit Kat | 2.8 |
| Twizzlers | 2.4 |
| Trident | 2 |
| Twix | 1.9 |
| Extra | 1.8 |
| Orbit | 1.6 |
| Milky Way | 1.6 |
| Galaxy/Dove | 1.5 |
| Starburst | 1.4 |
| Godiva | 1.2 |
| Other | 61.3 |
Sources:
adage.com
Share:
of
| Reese's | 7.7 |
|---|---|
| M&M's | 6.8 |
| Snickers | 6 |
| Kit Kat | 2.8 |
| Twizzlers | 2.4 |
| Trident | 2 |
| Twix | 1.9 |
| Extra | 1.8 |
| Orbit | 1.6 |
| Milky Way | 1.6 |
| Galaxy/Dove | 1.5 |
| Starburst | 1.4 |
| Godiva | 1.2 |
| Other | 61.3 |
of
In 2012, Reese's (Hershey) claimed the title of being the best-selling candy (or gum) in the U.S., claiming a 7.7% share of the market with a projected $2.6 billion in sales. Not far behind were M&M's (Mars) and Snickers (Mars).