Conscious Capitalism: How Much Do We Really Care? (2014)
by SavvyRoo on Mar 8, 2015 | Views: 99 | Score: 0
| Percent of global respondents who... | |
|---|---|
| Prefer to work for socially responsible companies | 67 |
| Check product packaging to ensure sustainable impact | 52 |
| Volunteer/donate to organizations with social and/or environmental cause | 49 |
Sources:
nielsen.com
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Many consumers want to know that a company has a social or environmental cause. Over half of global respondents said they check product packaging to ensure a sustainable impact. In addition, close to a majority of consumers in this survey want to participate in helping companies or organizations forward their cause.