Cause Marketing: The Global Appeal (2014)


by SavvyRoo on Mar 8, 2015 | Views: 24 | Score: 0
Percentage of consumers willing to pay more for socially and environmentally conscious products
Asia-Pacific64
Latin America63
Middle East/ Africa63
North America42
Europe40
Sources: nielsen.com
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SavvyRoo
SavvyRoo on Mar 7, 2015 1:02 AM said:

Products and services that either promote or give back to social and environmental causes often have the clout to charge higher prices. Consumers in Asia, Latin America, and the Middle East and Africa are especially influenced by cause marketing.