| Percentage of consumers willing to pay more for socially and environmentally conscious products | |
|---|---|
| Asia-Pacific | 64 |
| Latin America | 63 |
| Middle East/ Africa | 63 |
| North America | 42 |
| Europe | 40 |
Sources:
nielsen.com
Share:
| Percentage of consumers willing to pay more for socially and environmentally conscious products | |
|---|---|
| Asia-Pacific | 64 |
| Latin America | 63 |
| Middle East/ Africa | 63 |
| North America | 42 |
| Europe | 40 |
Products and services that either promote or give back to social and environmental causes often have the clout to charge higher prices. Consumers in Asia, Latin America, and the Middle East and Africa are especially influenced by cause marketing.