Cause Marketing: The Global Appeal (2014)
Percentage of consumers willing to pay more for socially and environmentally conscious products | |
---|---|
Asia-Pacific | 64 |
Latin America | 63 |
Middle East/ Africa | 63 |
North America | 42 |
Europe | 40 |
Sources:
nielsen.com
Percentage of consumers willing to pay more for socially and environmentally conscious products | |
---|---|
Asia-Pacific | 64 |
Latin America | 63 |
Middle East/ Africa | 63 |
North America | 42 |
Europe | 40 |