Generic Brands See Success among Cost-Cutting Americans
by Peter Graham on Jul 29, 2013 | Views: 81 | Score: 0
| Percent that 'Have Done' in the past 6 months | |
|---|---|
| Purchasing more generic brands | 62 |
| Brownbagging lunch | 44 |
| Going to the barber/hairdresser less often | 39 |
| Using refillable water bottles | 38 |
| Cancelled one or more magazine subscriptions | 29 |
Sources:
harrisinteractive.com

One of the most popular forms of cutting the cost of everyday life in the past 6 months has been to purchase more generic brands of goods, followed by brown-bagging lunch and going to the barber or hairdresser less often.