Consumer's spend a lot of time on social media and that will continue to increase. The following charts focus on total minutes spent on each social network, but how about their percent reach? Facebook reaches an astounding 81% of the total digital population. The rest: Google+ 38%, LinkedIn 37%, Twitter 36%, Instagram 34%, Pinterest 29%, Tumbler 25%, Vine 14%, Snapchat 11%.
Engagement With Facebook Included
| Total minutes in time spent on social networks Dec 2014 | |
|---|---|
| 230000 | |
| 12242 | |
| 6649 | |
| 6527 | |
| Snapchat | 6437 |
| Tumbler | 5001 |
| Google+ | 2426 |
| 1697 | |
| Vine | 1530 |
As other social media networks grow in popularity, this chart serves a reminder that nobody comes close to matching Facebook's engagement. Facebook had 230 billion minutes of user engagement, 18 times greater than the next biggest social network.
Engagement Without Facebook Included
| Total minutes in time spent on social networks Dec 2014 | |
|---|---|
| 12242 | |
| 6649 | |
| 6527 | |
| Snapchat | 6437 |
| Tumbler | 5001 |
| Google+ | 2426 |
| 1697 | |
| Vine | 1530 |
Without Facebook included it's easier to get a sense of how the rest of the social networks compare. Instagram has almost double the engagement of the next three closest networks. Snapchat which has a smaller overall audience reach and is known for disappearing photos/videos has a surprisingly high level of engagement. Although Google+ and LinkedIn have a high % reach of the total digital population, they have low engagement numbers.