Millennials Drive American Interest in the World Cup
by SavvyRoo on Jun 17, 2014 | Views: 203 | Score: 3
| Americans that are 'Interested' or 'Very Interested' in the final game of the World Cup | |
|---|---|
| 18 - 36 | 42 |
| 37 - 48 | 39 |
| 49 - 67 | 26 |
| 68+ | 22 |
%
Sources:
harrisinteractive.com
Share:
of
Millennials will be nearly twice as likely to watch the final game of the World Cup as Americans aged 68 or older. While social pressures play a large role in American interest in soccer, a more globalized and interconnected world may contribute to a more enduring following among younger generations.