The sports world has become a billion dollar industry. The NBA was globalized during the Jordan-era and soon represented sports with the image of a hyper-athletic male achieving extraordinary accomplishments. With these images in mind sports wear and advertisements became huge.

Basketball in particular seems ripe for a more global presence. Though overwhelmingly dominant at home, football doesn't command the same popularity as a sport in foreign countries, while many big name sports organizations abroad such as Barcelona and Real Madrid have their own basketball teams.