Government newsletters appreciated more than entertainment
| Entertainment and Events | Government | |
|---|---|---|
| Open Rates | 20.93 | 25.69 |
| Click Rates | 2.51 | 3.64 |
| Soft Bounce Rates | 0.88 | 0.83 |
| Hard Bounce Rates | 0.85 | 0.74 |
| Unsubscription Rates | 0.27 | 0.14 |
Sources:
mailchimp.com
