The Pop-Up Bubble Popped

	Banner or Display	Search
2000	48	1
2001	36	4
2002	29	15
2003	21	21
2004	19	35
2005	20	39
2006	22	41
2007	21	40
2008	21	41
2009	22	45
2010	24	47
2011	21	46
2012	21	47

% of online advertising revenue

Sources: nytimes.com