Groupon conducted an experiment where they dropped out of the search engines for a few hours and observed what effect that had on traffic without a referral. They found that much of their direct traffic disappeared. It would appear that much of it is actually coming from search engines.
Groupon conducted an experiment where they dropped out of the search engines for a few hours and observed what effect that had on traffic without a referral. They found that much of their direct traffic disappeared. It would appear that much of it is actually coming from search engines.