Anti-tobacco campaigns like theTruth.com tend to emphasize the purple line of the graph, claiming a strong possibility of eradicating smoking amongst teens. However, the orange line is largely ignored. E-cigarettes and their unknown long-term effects are drastically increasing in popularity, and some teens are even suggesting a gateway effect between e-cigs and traditional cigarettes, which could result in a staggered increase in traditional cigarette smoking in the future. What is the real truth?