In the long run we value experiences over material goods
| Material Purchase | Experiential Purchase | |
| Prepurchase forecast | 4.41 | 2.9 |
| Two weeks post consumption | 4.91 | 5.7 |
| Four weeks post consumption | 4.67 | 5.42 |
psychological value (1=not at all; 7=very much)
Sources:
online.wsj.com
