What Just Happened to Netflix's Stock?

Stock price at close
May 1, 2014417.83
Jun 2, 2014440.6
Jul 1, 2014422.72
Aug 1, 2014477.64
Sep 2, 2014451.18
Oct 1, 2014438.8
Oct 15, 2014448.59
Oct 16, 2014361.7