LEGOs "For Girls" Were Popular—Now They're Better, Too
by YES! Magazine on Jun 20, 2014 | Views: 438 | Score: 1
| Percent of LEGO sets purchased that were "for girls" | |
|---|---|
| 2011 | 9 |
| 2012 | 27 |
Before and After the Release of the LEGO Friends series for girls
Sources:
abcnews.go.com
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In 2011, just 9% of LEGOs purchased were "for girls," so LEGO release LEGO Friends, a series designed specifically for girls, and saw that number triple. But parents and kids noticed that these LEGOs were full of gender stereotypes, complete with beauty shops and pink tops. Now there's a new set. Can you guess what these women do? bit.ly/1s3HabM