While Tablet users watched 40min of video per month, they only accounted for 6% of the total audience measured. Desktop users accounted for 77% and Mobile users made up 18%. Keep in mind users on Tablet users tend to prefer long-form content, while Mobile users prefer short 1-3min videos. Video plays on Mobile devices is on the rise and larger screens will continue to increase view time.
While Tablet users watched 40min of video per month, they only accounted for 6% of the total audience measured. Desktop users accounted for 77% and Mobile users made up 18%. Keep in mind users on Tablet users tend to prefer long-form content, while Mobile users prefer short 1-3min videos. Video plays on Mobile devices is on the rise and larger screens will continue to increase view time.